The coaching Process

Yes, there is a coaching process which most coaches follow. I learned the process when I trained to be a coach. Every coach who spent time, effort and money to be a coach will have learned a coaching methodology or approach.

Of course there are people out there who call themselves coaches because they have years of experience in their particular field. I could have called myself a sales coach as I spent most of my career in sales, first as a sales rep and then going on to manage sales teams and as a manager, director and VP of sales.

Coaching has it’s own art and science. I learned to coach using the G.R.O.W model. There is also another model called Co-Active Coaching as well as hundreds if not thousands of other models that people have developed based on their training, learning, and experience.  What they all have in common is they will follow a process of some description. Whether you go to Tony Robbins or Azzy Aslam. Except with me you won’t be paying $10,000 an hour!

So how does the model work?

The G.R.O.W model is effective partly through it’s simplicity, plus it’s been honed over many years. It has its roots in the field of sports, where we see athletes excel and exceed expectations. It’s simple as it has four parts which you will go through as part of a coaching session. The art of coaching isn’t simply to start at G and finish at W. The art is to move around the model depending on how you respond to the questions asked by the coach.


G for Goal

After a review of how you got on from the previous session the coach will ask what you want to cover in this session or more specifically which goal you want to explore. This is G – for Goal. In this part  we aim to flesh out the goal, make it real. How does it look, feel, and mean to you. It starts to bring reality and clarity to your goal. For instance you could have a vague goal – for instance, you want to be healthy. In the the Goal (G) stage we would define what healthy means, looks like, feels like, define some precise parameters and targets to aim for. For some people, healthy may mean reducing their weight by a number of kilos, for others it may mean being able to run a 5K without stopping or walking.


R for Reality

Once we are clear on the goal we can explore where you are. What is the starting point today. What is working for you, what isn’t. Take a good look at the reality of where you are. You can start to see the gaps and challenges which we will tackle. This can become quite involved depending on the challenges you identify. Good questioning will help to bring clarity to the task(s) ahead.


O for Options

Now we move on and consider what you can do to move towards your goal. This is an open exercise, by which I mean, we table everything and anything that comes to mind which could be done to get you where you want to go. Some brain storming with no judgement on the options, because you never know when an option may become part of your action plan.


W for What Next

This is the action part. Condering all the above and listing the options, what is the next step, the action you will take. It can be broken down into smaller actions and steps. Or it may just be one action from a long list that you will have to do to make your ultimate goal a reality. For instance, if you want to climb Mount Everest, there will  hundres of things you will do. It all starts with the first action, which could be to go find out more information on 5 different things. Or if you are further down the process of climbing Everest it could be to find ways to improve your fitness for the long climb. And so on…

As I said earlier, most coaching will follow a similar process if not exactly the same steps. It will aim to get you to a point of tackling some actions before the next session. The process is an art and a science and can be learned, which is the reason I trained to coach. It can be used extremely effective even if you have no experience in climbing Mount Everest!


Other factors to Consider

Most coaches will bring their own “flavour” to their coaching. For some it will be their experience in a certain field or role. Or they may have additional skills and training to add to the coaching.

My background is in sales, sales management, and running businesses. I have also had an interest in Neuroscience and Psychology. Which is why I have developed my understanding about the power of habits and routines and how to make them part of my coaching, talks, and workshops.

If you have a question which isn’t answered on this site, please drop me a note.

Want to know how coaching can work for you?  Click the button below and book a short call. Be great to speak with you!

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